Basic Care Guide
Everything we'd tell you on the phone, written down. Breed-specific, not generic puppy advice.
The first 72 hours at home
Your puppy has just left its litter, its routine and everything it knows. Expect some crying the first night or two — it is normal and it passes. Keep the first days deliberately dull.
- Set up a crate or pen somewhere central but calm, and let the puppy retreat there whenever it wants.
- Keep the food identical to what we have been feeding for at least a week. Each puppy's page lists its exact brand and formulation. Change it gradually after that, over five to seven days.
- Limit visitors. Everyone wants to meet the puppy; give it a few days first.
- Take them out to the same spot every time for toilet breaks, and reward the moment they finish rather than when they come back inside.
- Book a vet appointment within the first 72 hours — most health guarantees, including ours, require it.
Feeding
Three to four small meals a day up to about six months, then twice daily. Small breed puppy food, and measured portions rather than free feeding — this is a breed where excess weight directly worsens the airway.
You should be able to feel the ribs under a thin layer with light pressure, and see a waist from above. If you cannot, cut back. A slightly lean Frenchie is a healthier Frenchie, and it is much easier to prevent weight than remove it.
Elevated bowls suit the breed's short neck. Slow-feeder bowls are worth it too — Frenchies gulp air when they eat fast, and a flat-faced dog that swallows air is a gassy, uncomfortable dog.
Facial folds and the tail pocket
This is the grooming job that matters and the one people skip. The wrinkles on a Frenchie's face trap moisture, food and skin oils, and warm damp skin gets infected.
- Wipe the facial folds two or three times a week with a damp cloth or an unscented pet wipe.
- Dry them thoroughly afterwards. This step matters more than the cleaning — leaving a fold damp is worse than not cleaning it at all.
- Check the tail pocket, the recessed area under the tail. Many Frenchies have one and it needs the same clean-and-dry treatment.
- Watch for redness, a yeasty smell or the dog rubbing its face on furniture. Those mean it is time to call the vet, not to scrub harder.
The coat itself is easy: a weekly brush with a rubber curry mitt, and a bath every four to six weeks with a gentle shampoo. Nails need trimming every three to four weeks, and ears — those enormous open bat ears — should be checked weekly for debris.
Heat: the thing that actually kills Frenchies
A French Bulldog cannot cool itself efficiently. Panting is how dogs shed heat, and a compressed airway pants badly. Heatstroke in this breed can develop in minutes and it is frequently fatal.
- Walk early morning or after dark in summer. Skip the walk entirely on hot days — a puzzle feeder indoors is a fine substitute.
- Never leave a Frenchie in a parked car, a conservatory, or a garden without shade and water. Not for five minutes.
- Learn the warning signs: frantic or noisy panting, a bright red or bluish tongue, drooling, staggering, vomiting. Cool them with room-temperature water — not ice — and get to a vet immediately.
- Air conditioning or a fan is not a luxury for this breed in summer.
Exercise and safety
- Harness, never a collar, for anything involving a lead. Keep the collar for ID tags only.
- Two short walks a day is plenty for an adult. Puppies need less — roughly five minutes per month of age, twice daily.
- Do not let them run themselves into exhaustion. Frenchies will keep playing past the point their airway can keep up, so you have to be the one who stops the game.
- No unsupervised water, ever. Pools, ponds, the bath. If they are around water, they wear a canine life vest.
- Discourage jumping down from sofas and beds while the growth plates are still open — the breed is prone to spinal problems and repeated impact does not help.
Toilet and crate training
Most of our puppies leave with training already started — crate, pads, a litter box or a doggie door depending on the litter, listed on each puppy's page. Carry on with whatever they already know rather than starting a new system.
Take them out after waking, after eating, after play, and every two hours besides. Reward immediately at the spot. Accidents are a training data point, not a moral failing — clean with an enzymatic cleaner so the smell does not draw them back, and never punish after the fact.
The crate should be somewhere good things happen: meals, chews, naps. Never use it as punishment. Build up from a few minutes to an hour or two, and expect a puppy to sleep through the night by around twelve to sixteen weeks.
When to call your vet
Same day, without waiting to see if it improves:
- Laboured, noisy or open-mouthed breathing at rest, or gums that look blue or grey.
- Any suspicion of heatstroke.
- Repeated vomiting or diarrhoea, especially with blood, or a puppy that will not eat for more than a day.
- Lethargy, collapse, or a puppy that is unusually difficult to rouse.
- Dragging or weakness in the back legs, or crying when picked up.
- An eye that is cloudy, weeping, held shut, or has a visible pink mass at the inner corner.
Puppies destabilise faster than adult dogs. If something feels wrong, phone. You will never regret an unnecessary vet call.
Questions about your puppy routine?
We stay reachable for the life of every dog we place. Ask us anything, whenever.